"The most important role that business must play in economic development is to provide individuals and institutions the means by which they can achieve the real purpose of development, that build the foundations for a new social order that cultivate the limitless potentialities latent in human consciousness. "
The world of business, just in the last 10 years, is trying to make a change to their businesses trying to answer a question that business people are often more sensitive than placing itself: "What is' the role and what is the corporate influence in the social field? companies can help social development in its context"?
Pondering the meaning of the quotation cited above, it can be seen in the world have opened consultations cross between economists, philosophers and social scientists who seek answers about this possible business contribution to development.
E 'born and then a movement of thought which led to a great cultural innovation in enterprises. Known as CSR - Corporate Social Responsibility namely (a) corporate social responsibility, this movement is influencing the social policies of governments, companies' financial policies, the textbooks of economics students in universities around the world and the world's operating business.
In the classical model of capitalism and the definition of firms' that identifies the primary purpose in creating profit. The past two centuries have been full of businesses and entrepreneurs who have used this definition in the true sense of the term and have used the market and its entrepreneurial and managerial skills to increase profit by any means. In recent years, however, the businessmen have understood also that a lot of damage had been done to both peoples on the planet and have begun a series of discussions and consultations that led to greater awareness, and have realized that the only guarantee of economic stability is the ability to create "wellness" in society more broadly.
This "in the broadest sense" led to a redefinition of the innovative, no longer exclusively geared to the achievement of profit at any cost, but other objectives such as:
"the happiness of employees, improving quality of life community that revolves around it, The improvement in the application of values, the improvement of the ecosystem "and so on. It
and 'then came to outline these other goals in six major entities, "six key dimensions" associated with the enterprise of whatever kind it may be, in whatever field it works and produces, wherever you are.
key entities, in economics, are called "stakeholders", to which the company has a responsibility. And here comes a new alignment to the vision of entrepreneurs is repeated below:
"The most important role that business must play in economic development is therefore to provide to individuals and institutions the means by which they can achieve the real purpose of development, namely building the foundations for a new social order to cultivate the limitless potentialities latent in human consciousness. "
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