published an extract from 'interesting article in a new friend known to the Congress Este in Rome, on 12 February.
I hope you like what has pleased me. Happy reading!
Maria Cecilia Santarsiero ( Studio Santarsiero )
[...] " unnecessary testing," said Alice. "You can not believe impossible things."
"I would rather say that you have little experience," said the Queen. "When I was your age, I always did for half an hour a day. Sometimes even I could believe six impossible things before breakfast. "
(Alice in Wonderland by Lewis Carroll)
Of the many vital processes that cross the organization today, the culture of creativity is among those most needed to address the complexity of the changes taking place and be able to access the games of the competition.
In the Company of postmodern capitalism, in fact, is no longer producing goods to characterize the market, no longer the technological know-how available to everyone, but it is the knowledge and the knowledge to dictate the forms of competition and profit.
be innovative and fast on such land is the key to remain at the heart of new forms of market development.
The culture of creativity involves the development of consciousness to move into a world where there are no more pre-established models and valid for all situations, where there are no forced schemes, which makes creativity is no longer a feature of some functions or individuals, but an attitude and an ability to be their entire organization.
Creativity can not be learned in a vacuum, is not something that is done on command, is a form of interaction between learners 'el' environment.
But it is also the culture of creativity, the most impudent and the most subversive of the established practices of making daily organization and therefore one that is more resistance in the conquest of space to share and acceptance in hierarchical links in the chain and roles established.
I am speaking here not of artistic creativity as a virtue, genius, innate and / or acquired a particular individual, but rather an orientation of a will, a provision of the creativity that can certainly be the individual but also a community that has chosen to take creativity as a style, its way to experiment in new forms of relationship, address problems and trigger innovation processes.
E 'disposition to believe that what seems impossible has its reason to exist, as well as answer the Queen to Alice, quite disheartened the possibility to believe impossible things. [...]
To make room for the culture of creativity an individual, group, organization must be prepared to destroy it before it builds. (Schumpeter). To understand this, just refer to the more typical actions that we implement in practical activities.
To renew a table of color is necessary to remove what remains of the previous coating, to renovate a house must accept the disappearance of space and functionality that we were accustomed to, even just throw an old habit that we've gotten spoiled mental and emotional energy costs. [...]
Maynard Keynes identified the real problem companies more than half a century ago: "The difficulty lies not in new ideas, but in the evasion of old ideas that branch out to those who have been educated as most of us, in all corners of the mind." [...] The culture of creativity subvert the principles on which very often, corporations, decisions are made:
"has always been done this way, this is the right way to go, our boss wants us to act In this way, according to our research and our data is so you have to do "
replacing it with a principle much more unstructured and anxiety: let's try and see ... [...]
Very often what happens is that instead of just because markets, competitive strategies and regulations change, the pre-existing mental models of customers and their needs, competitors and their strategies, rules of the game and the game itself, changing, as organizations tend to excel in doing so that "it was important yesterday."
directional control systems limit creativity because of their dependence on rationality, order, routine, responsibility, role, power, systems of measurement are the foundations of rationality to which we are so fond of.
I hope you like what has pleased me. Happy reading!
Maria Cecilia Santarsiero ( Studio Santarsiero )
[...] " unnecessary testing," said Alice. "You can not believe impossible things."
"I would rather say that you have little experience," said the Queen. "When I was your age, I always did for half an hour a day. Sometimes even I could believe six impossible things before breakfast. "
(Alice in Wonderland by Lewis Carroll)
Of the many vital processes that cross the organization today, the culture of creativity is among those most needed to address the complexity of the changes taking place and be able to access the games of the competition.
In the Company of postmodern capitalism, in fact, is no longer producing goods to characterize the market, no longer the technological know-how available to everyone, but it is the knowledge and the knowledge to dictate the forms of competition and profit.
be innovative and fast on such land is the key to remain at the heart of new forms of market development.
The culture of creativity involves the development of consciousness to move into a world where there are no more pre-established models and valid for all situations, where there are no forced schemes, which makes creativity is no longer a feature of some functions or individuals, but an attitude and an ability to be their entire organization.
Creativity can not be learned in a vacuum, is not something that is done on command, is a form of interaction between learners 'el' environment.
But it is also the culture of creativity, the most impudent and the most subversive of the established practices of making daily organization and therefore one that is more resistance in the conquest of space to share and acceptance in hierarchical links in the chain and roles established.
I am speaking here not of artistic creativity as a virtue, genius, innate and / or acquired a particular individual, but rather an orientation of a will, a provision of the creativity that can certainly be the individual but also a community that has chosen to take creativity as a style, its way to experiment in new forms of relationship, address problems and trigger innovation processes.
E 'disposition to believe that what seems impossible has its reason to exist, as well as answer the Queen to Alice, quite disheartened the possibility to believe impossible things. [...]
To make room for the culture of creativity an individual, group, organization must be prepared to destroy it before it builds. (Schumpeter). To understand this, just refer to the more typical actions that we implement in practical activities.
To renew a table of color is necessary to remove what remains of the previous coating, to renovate a house must accept the disappearance of space and functionality that we were accustomed to, even just throw an old habit that we've gotten spoiled mental and emotional energy costs. [...]
Maynard Keynes identified the real problem companies more than half a century ago: "The difficulty lies not in new ideas, but in the evasion of old ideas that branch out to those who have been educated as most of us, in all corners of the mind." [...] The culture of creativity subvert the principles on which very often, corporations, decisions are made:
"has always been done this way, this is the right way to go, our boss wants us to act In this way, according to our research and our data is so you have to do "
replacing it with a principle much more unstructured and anxiety: let's try and see ... [...]
Very often what happens is that instead of just because markets, competitive strategies and regulations change, the pre-existing mental models of customers and their needs, competitors and their strategies, rules of the game and the game itself, changing, as organizations tend to excel in doing so that "it was important yesterday."
directional control systems limit creativity because of their dependence on rationality, order, routine, responsibility, role, power, systems of measurement are the foundations of rationality to which we are so fond of.
Creativity aims to expand the context within which to make the decision, is more concerned with asking the right questions than to arrive to answer as quickly as possible, focusing equally on the careful observation of facts and interpretation of the facts.
It focuses equally on the skills of reflection (which require a certain detachment from the temporal problem) and focus on the intuitive powers that tend to accelerate troubleshooting.
is not the absence of rules that fosters creativity, but it is the excess of rules that inhibit it.
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